How To Get More SoundCloud Followers (2024 Guide)

How To Get More SoundCloud Followers

Want to learn the secret of how to get more SoundCloud followers? You’re in the right place.

It’s hard to overstate just how important SoundCloud is to the music industry.

The grassroots platform has been the launchpad for many of the most successful musicians of the moment—like Billie Eilish and Doja Cat.

It even gave rise to its own music subgenre, SoundCloud Rap, which brought us rappers like Juice WRLD and XXXTentacion.

But if you want to be the next SoundCloud success story, the first step is to get followers and grow your fanbase. 

In this post, you’ll learn how to get more SoundCloud followers, faster than before.

We’ll start with the basics and then move on to some lesser-known, advanced strategies that work super well.

1. Regularly upload high-quality tracks

This should be obvious, but the most important first step is to make sure the content you’re putting out on SoundCloud is good enough that people will want to follow you.

If you don’t focus on that first, none of the strategies we look at in this roundup will be as effective.

How to get started

There are a lot of amateurs on SoundCloud that rush their tracks, so create quality music with tight, professional mixing to ensure you stand out from the competition. Don’t forget to get your tracks mastered as well.

You could hire a professional mixing/mastering engineer to help you but these are skills worth learning yourself. And you could always use software like Landr or iZotope’s Ozone mastering plugin to streamline the mastering process.

Consistency is also key. It’s not enough to just upload a handful of great tracks once—you should be releasing new stuff at least every month, whether that’s remixes, original content, covers, or anything else. 

This gives people a reason to follow you as they know you’re going to be posting regularly and will want to be notified when you do.

2. Optimize them for discoverability

The more listeners your SoundCloud content reaches, the more opportunities you’ll have to grow your followers.

So naturally, you want to make sure as many people find your tracks as possible. And the way you do that is by optimizing them for discoverability.

How to get started 

A lot of SoundCloud users go to the Discover tab to find new music and podcasts—this is where you want to be. 

And the way you get featured in the Discovered tab is by optimizing your metadata so that SoundCloud’s algorithm picks up on it.

One way to do that is to make sure you’re adding relevant, descriptive tags to all your tracks. Your tags might describe the artist name, track title, music genre, or even record labels that produce similar content to you. 

For example, if you’re a dance music producer, you might use tags like #EDM, #ministryofsound, #electronic, etc.

Optimize them for discoverability

Your track name is important too. Avoid generic titles like ‘track 1’ and aim for something more original. Ideally, it should contain keywords your target followers might be searching for, and also be creative/intriguing enough to get people to stop and listen. 

And of course, make sure you’re optimizing your description. Again, it should include a bunch of keywords that your target followers might search for, like your music genre, general ‘vibe’, artist name, etc. And it should always include a call-to-action asking listeners to follow your account.

Lastly, make sure you include awesome, eye-catching cover art for all your tracks. This’ll help you to stand out and encourage users to stop scrolling and click.

3. Work on your profile

Often, SoundCloud users will visit your profile to decide whether or not they should follow you. So obviously, you have to nail that too.

An effective profile that turns listeners into followers will look great, describe what kind of content you produce, and give people a reason to follow.

How to get started

Start by making sure you’ve got a great banner and profile picture that captures who you are as a creator and what your channel is all about. 

Work on your profile

You can use free graphic design platforms like Canva to create them in no time (there are thousands of templates and free graphics to help).

Next, work on your bio. It should be short and sweet but let listeners know who you are, what you stand for, and why they should be following you. And again, it should contain a call-to-action (CTA).

And if you’re a Next Pro SoundCloud user, utilize the Spotlight feature to pin your 5 best tracks or playlist to the top of your page.

4. Create a website (and embed your SoundCloud on it)

Creating your own website makes you look more credible as a musician, which makes people more likely to follow you on SoundCloud.

It also serves as a central hub where you’ll keep all your music, as well as things like landing pages, opt-in forms, and contest widgets—all of which we’ll be using to drive traffic and followers back to SoundCloud in later strategies.

Plus, you can use your website as a SoundCloud marketing vehicle. For example, you could publish music-related blog posts to get thousands of website visitors every month, and then embed your SoundCloud music on your website to turn those visitors into fans.

Another upshot of creating a website is that you can use it to sell music online. So when you’ve grown your SoundCloud followers, you can monetize them by inviting them to buy your albums and merch. 

How to get started

The easiest way to create a website is to start a WordPress blog.

You’ll need to purchase web hosting, which is available for less than $10/month, and a domain name. Then, install WordPress on your web hosting account and build your site.

Alternatively, if you just want to create an online store, you can use an ecommerce platform like Sellfy.

This is a good option as you get everything you need out of the box, including hosting and ecommerce features. Plus, you can use Sellfy to sell print-on-demand music merch.

5. Engage with the SoundCloud community

SoundCloud is a music streaming platform—but it’s also a social network.

And one of the best ways to get more SoundCloud followers is to socialize with other users.

By that, I mean reaching out to other SoundCloud artists who you think might like your stuff, and engaging with their stuff first. Like their tracks, comment with your feedback, follow them, and build a relationship.

This won’t work as a long-term strategy, but it can get you your first 100 or so followers. And once you have that, you’ll find it’s much easier to grow organically.

How to get started

A great strategy you can use is to go to famous artists on SoundCloud that you think you sound like, and check out the people who are following them and commenting on their stuff.

These are the people you want to target, as they’re more likely to be interested in your music too. So follow them and if they have any tracks posted, listen and leave a comment.

Hopefully, they’ll notice you and check out your profile. And if you’ve nailed your profile and produced awesome tracks, they might become a new follower.

Note: Don’t bother following other artists that you know are just looking for the same exposure as you and won’t actually engage with your stuff. This kind of follow-for-follow tactic never works as those followers won’t stick around. Focus your efforts on people that might actually care about your music.

6. Collaborate with other SoundCloud artists

Cross-promotion is one of the best ways to get more SoundCloud followers. It can be incredibly powerful if you get it right.

When you collaborate with other SoundCloud artists with a similar target audience to you, each of you benefits from increased exposure. You get to reach their followers, and they get to reach yours.

And if you’re lucky enough to land a collaboration with a popular artist with tens of thousands of followers, this could be the push you need to blow up.

How to get started

Look for other artists on SoundCloud who produce similar/complementary content to you. If you’re just starting out, focus on smaller creators who don’t have a huge follower count just yet as they’re more likely to be up for a collaboration.

Once you’ve found some prospects, start building a relationship with them by commenting on their tracks. When the time is right, send them a message or outreach email with your collab pitch.

7. Submit your tracks to playlists and repost channels

There are tons of channels on SoundCloud that curate content, and some of them are incredibly popular.

Submit your tracks

If you can get your tracks featured in a playlist on one of these channels, or get them to repost it, you can reach hundreds or thousands of listeners. And if those listeners like your content, they might head to your profile and follow you for more.

How to get started

Start by creating a spreadsheet with a list of channels that specialize in your specific sound and that have large existing audiences.

Look for channels with at least 1,000-10,000 followers. This might include repost channels, promotional channels, playlists, or labels/collectives.

Then, message them and let them know you appreciate their content to start a conversation. When the time feels right, let them know you think your content would be a good fit for their audience and ask them to share it.

If you get it right, this can net you hundreds of SoundCloud plays and followers.

8. Join repost chains and exchanges

Report exchanges are online websites where SoundCloud artists can team up with other creators to promote their music.

The idea is that you repost tracks from other creators to your feed to earn points. Then, you spend those points by paying other creators to repost your music. Everybody wins.

How to get started

Sign up for RepostExchange, connect your SoundCloud account, and start promoting music online.

Join repost chains

Another closely-related strategy you can try is to sign up for repost chains. They work based on the same principle as repost exchanges: You repost other creators’ music and they repost yours.

But instead of going through an exchange platform, you can start your own repost chain with a few music buddies, or find an existing one to join on Facebook Groups, subreddits, etc.

9. Message people who already engage with your music

The chances are that if someone has listened to a bunch of your tracks in the past and engaged with them, they’ll probably also be interested in tracks you release in the future.

And this makes them the perfect prospects to target when you’re trying to gain new followers. 

You can turn these high-value prospects into lifelong fans by sending them a quick outreach message

How to get started

Log into your SoundCloud for Artists account and check your Insights tab for a list of your top listeners

Message people

Then, send a message to any of these prospects that haven’t already subscribed to your channel to let them know you appreciate them and ask them if they’d consider subscribing to support you.

This is another easy win that can get you a bunch of new SoundCloud followers for very little effort.

10. Use Promote on SoundCloud

Promote is basically SoundCloud’s paid ad program. It’s a self-serve tool that you can use to get your music in front of new fans, quickly.

Promote on SoundCloud

This is one of the easiest, most time-efficient ways to get exposure for your channel and get more followers. But of course, the downside is that it costs money.

You’ll have to be prepared to invest in your success to use this strategy. 

But the good news is you won’t have to pay for ads forever—once you’ve got your first few hundred followers, you can focus on organic growth instead. Promote is great for giving you that little push you need to get some initial momentum.

How to get started

You’ll need to be subscribed to SoundCloud Next Pro to access the promotional tools. If you’re a Pro user, you can access them through your account dashboard.

When setting up your campaign, make sure you think carefully about your targeting options so that your music is being surfaced only to likely followers.

Bonus tip: You can also run paid ad campaigns to promote your SoundCloud on other platforms, like Google AdWords, YouTube Ads, and Facebook Ads. 

11. Pitch your tracks to SoundCloud partners

So far, we’ve only looked at strategies for getting more SoundCloud followers from within the platform.

But it’s also important to promote your SoundCloud account through other, external marketing channels.

And one of the best ways to do that is by pitching your tracks to SoundCloud’s partners. 

Once you’ve sent your pitch, if your music is selected, you can be featured on SiriusXM’s SoundCloud Radio, Spotify editorial playlists, Amazon Music, and beyond. And this can bring you a ton of exposure that can help to boost your SoundCloud following.

How to get started

Again, you’ll need to be a Next Pro member to use SoundCloud’s Pitch to Partners feature.

Pitch your tracks

If you are, you can access it through your account dashboard. Just select the partner you want to pitch your music to and follow the instructions. 

If you’re not a Next Pro member, there are other ways to pitch your music to Spotify’s playlist editors. Check out this guide to find out more.

12. Distribute your tracks to other streaming platforms

Sharing your music on other music streaming services can help you reach new listeners and attract new fans, who might then decide to find and follow your SoundCloud channel.

How to get started

You can either sign up for and upload your tracks to each streaming platform manually, or use a music distribution service like Distrokid.

Distribute your tracks

I’d suggest starting with Spotify as it’s the most popular music streaming platform, then Amazon Music, Apple Music, Deezer, etc.

But if you’re using a service like Distrokid – get your music on as many platforms as you can!

13. Submit your tracks to music websites

Another great idea is to try to get your music featured on popular music websites in your niche. 

That includes websites like music news outlets, song discovery sites, high-traffic music blogs, etc. This can get a ton of exposure for your SoundCloud and help you to gain new followers.

How to get started

Blogger outreach tools like BuzzStream can help you to find websites worth targeting ad discover the best contact details for them.

You can then send an outreach email to all of your prospects and ask them to share your SoundCloud music with their audience if they think it would be a good fit.

14. Leverage email marketing

Email marketing is one of the best tools for promoting your SoundCloud.

You can build an email list by writing blogs on your website, setting up lead capture forms, collecting email addresses at gigs, etc. 

Then once you have a list to email, send out regular newsletters to announce your new track releases on SoundCloud.

How to get started

You’ll need email marketing software to manage your email subscribers and run email campaigns.

We’d recommend signing up for MailerLite. They’ve got a great free plan.

15. Utilize social media

Social media is another great marketing channel for SoundCloud creators.

If you can build a social following, you can funnel people from your Facebook, Instagram, Twitter, etc. to your SoundCloud profile to get more followers. 

How to get started

Create an artist account on all the main social platforms, and add a link to your SoundCloud in your social bio.

Work on growing your social media following by being active and regularly publishing engaging social content. 

You can use a social media scheduler to streamline this process and publish posts across platforms at scale. We’d recommend SocialBee.

16. Run a social media contest

One way to quickly grow your social following and get more SoundCloud subscribers at the same time is to run a social media contest.

You could offer a free download of your latest track, EP, or album as a prize and set it up so that users have to follow your SoundCloud channel in order to enter the giveaway.

How to get started

You’ll need a social media contest app in order to set up and manage your giveaway. We’d recommend SweepWidget

Run a social media contest

It supports a bunch of SoundCloud entry methods including ‘follow artist’, ‘repost song’, ‘listen to song’, etc.

Once you’ve set it up, promote it on your socials and wait for it to go viral.

17. Start a YouTube channel

YouTube is another valuable marketing channel for SoundCloud artists.

It’s the most popular video-sharing platform in the world and can help you to reach tons of new listeners.

If you can get views and subscribers on YouTube, you can then funnel those viewers back to your SoundCloud and get more followers.

How to get started

Head to YouTube and sign up. Then, upload your tracks, podcasts, music videos, vlogs, or anything else to the platform and optimize it for search.

Add a link to your SoundCloud in every video description and include a CTA in the video asking viewers to follow you. 

You could even set up a download gate and invite YouTube viewers to download your music via your website, but the catch is they have to follow your SoundCloud profile in order to unlock it.

18. Release music under a Creative Commons license

This is one of the most underrated marketing strategies for musicians. And it’s incredibly powerful.

When you release a new track, consider giving it a CC license so that other creators can use it in their projects for free, as long as they credit you appropriately.

Creators like streamers and YouTubers are often on the lookout for royalty-free tracks to use in their videos, so many of them will jump at the opportunity. 

But the proviso is that they must link to your SoundCloud in your description (and maybe even give you a shout-out).

They get new music to use in their creative projects, and you get a ton of exposure by being featured in those projects. Another win-win.

How to get started

Under the metadata tab in the track settings on SoundCloud, you can select the license you’d like to apply to your music.

When setting up your license, stipulate that clear attribution is required so that viewers who hear your work can find the way back to your Spotify account and follow you.

Final thoughts

That concludes our guide on how to get more SoundCloud followers.

Hopefully, these strategies will give you the push you need to take off on the platform.

Remember: The first 100 followers are always the hardest. From there, it snowballs. 

So don’t get disheartened if you don’t see results straight away. Just keep making great music and following the tips above to find followers. And hopefully, you’ll get there eventually.

If you need more help, check out our posts on promoting music on SoundCloud & how to make money on SoundCloud.

And while you’re here, you might also want to check out these awesome ways to make money from music. Or, if you’re focused on Spotify, check out our posts on how to get more Spotify followers.