37 Deezer Music Statistics For 2022 – Users, Growth, Revenue

Deezer Statistics

How popular is Deezer? How does it compare to other music streaming platforms?

The average person probably has never heard of Deezer, much less what it does. But the Deezer mobile app is slowly changing the listening habits of users around the world.

And it has given an artist a new way to share the most popular song it has with new listeners.

If you’d like to know more about Deezer’s users, growth, and revenue, you’ve come to the right place.

In this post, we’re breaking down the top Deezer music stats you need to know. Let’s start off with the most important ones.

Deezer statistics – Editor’s picks

Here are the top Deezer statistics that you should pay attention to. 

  • Deezer has over 9.6 million total subscribers. (Deezer Investors)
  • Most Deezer users (33.98%) are based in France. (SimilarWeb)
  • 61.66% of Deezer’s audience are male. (SimilarWeb)
  • 31.42% of Deezer’s audience are 25 to 34 years old. (SimilarWeb)
  • Deezer reports that it has a 91% subscriber satisfaction score. (Deezer)
  • Deezer users listen to music anywhere from 30 to 60 hours per month (Deezer)
  • There are 90 million HiFi music tracks available on Deezer. (Deezer Investors)
  • In 2021, Deezer made €400 million in revenue. (Deezer Investors)
  • Deezer has 5 million paid users globally. (Deezer)
  • Deezer has a 2% global market share as of Q2 2021. (Midia)

Deezer user statistics

If you’re an artist, you’ll want to invest in a platform that has enough users. That’s the only way you’ll be able to promote and sell your music online

With that said, just how many people are using Deezer? And which countries are they based in? What’s the average age of users that have access to the platform?

You’ll find all the answers to these questions below. 

How many subscribers does Deezer have?

Deezer has over 9.6 million total subscribers.

Total Deezer subscribers

Source: Deezer Investors

Where are Deezer users based?

33.98% of Deezer customers are based in France. That makes it the country with the most number of Deezer users.

Where Deezer subscribers are based
  • 13.20% of Deezer customers are based in Brazil.
  • 5.53% of Deezer customers are based in Germany.
  • 4.66% of Deezer customers are based in Mexico.
  • 3.17% of Deezer customers are based in the United States.

Source: SimilarWeb

What is the gender distribution on Deezer?

61.66% of Deezer’s audience are male, compared to 38.34% female.

Gender and age distribution - Deezer

Source: SimilarWeb

What is the age distribution on Deezer?

The majority of Deezer’s audience are in the 25-34 year old bracket with 31.42%. Close in second comes the age bracket of 18-24 with 27.32%.

The smallest age brackets are 55-64 and 65+ years old with 7.24% and 4.75% respectively.

Source: SimilarWeb

How many Deezer users are satisfied with the platform?

Deezer reports that it has a 91% subscriber satisfaction score.

Source: Deezer

How many hours of content do Deezer subscribers consume?

Users use Deezer anywhere from 30 to 60 hours per month on average depending on their listening pattern. 

Source: Deezer

What device do Deezer subscribers prefer to use?

About 75% of Deezer subscribers use a mobile device to listen to music.

Source: Deezer

Deezer growth statistics

The music industry, as a whole, is continuing to grow. And that is also the case for Deezer. So how many songs does a user have access to? And which countries does Deezer feel optimistic about? 

How many songs are available on Deezer?

There are 90 million HiFi music tracks available on Deezer.

Songs available on Deezer

Source: Deezer Investors

How many employees does Deezer have?

Deezer has over 600 employees worldwide.

Source: Deezer Investors

How much site traffic does Deezer get on average?

Deezer has an average site visit of 21.6 million per month based on data collected over three months (June to August 2022).

Site traffic on Deezer
  • Deezer received 22.2 million site visits in June 2022.
  • Deezer received 22.1 million site visits in July 2022.
  • Deezer received 21.6 million site visits in August 2022.

Source: SimilarWeb

How many countries is Deezer available in?

Deezer is live in over 180 countries.

Source: Deezer

How many Deezer playlists are shareable?

There are over 100 million shareable playlists on the platform?

Source: Deezer

How many Deezer users would recommend the platform to others?

Deezer claims to have a 92% recommendation rate.

Source: Deezer

How much of Deezer’s staff is dedicated to editorial?

20% of Deezer’s staff are dedicated to editorial. They are tasked with making music recommendations for every genre.

Source: Deezer

Which countries are the fastest growing Deezer markets?

Brazil, Mexico, Columbia, and the United Kingdom are Deezer’s fastest growing markets.

Source: Deezer

Deezer revenue statistics

How much revenue does Deezer generate? If this is something that interests you, you’ll be happy to know that Deezer is doing just fine. The figure below comes straight from Deezer itself so you’ll have to take it for what it is.

How much revenue does Deezer make?

In 2021, Deezer made €400 million in revenue.

Source: Deezer Investors

How many paid subscribers does Deezer have globally?

Deezer has 5 million paid users globally.

Source: Deezer

Deezer market share statistics

It’s no secret that Deezer has a ton of competition out there. You have Apple Music, Spotify, YouTube, and more. So what do statistics say about Deezer’s market share? 

Is it able to compete with the heavy hitters in its category? Or will it need to grow even more to gain equal footing?

Here’s everything you need to know about Deezer’s market share.

Note: You can also check out these statistics for other streaming platforms like Spotify, Apple Music, Amazon Music, and YouTube.

What is Deezer’s global market share?

Deezer has a 2% global market share as of Q2 2021.

Global streaming music subscription market

Source: Midia

How big are other streaming platforms global market share compared to Deezer?

Spotify has the biggest global market share in the streaming music business with 31%. Comparing total subscribers, this is a difference of over 150 million!

Apple Music has the second largest share with 15%, which is a difference of over 65 million subscribers.

Yandex is on par with Deezer in terms of market share, as well as subscribers with 2% and around 10 million.

Source: Midia

Deezer facts

Here we have a couple of facts about Deezer. Can you create a free account? How much are its paid plans? What makes it different from a music streaming platform like Spotify?

Here are all the answers.

What Is Deezer used for?

Deezer is a French music streaming platform that’s similar to Spotify and its competitors. It lets people listen to content from record labels, indie artists, and podcasters.

Is Deezer free?

Deezer is primarily a paid platform but it does offer a free plan. However, the free plan is only available in select countries.

How much does Deezer cost per month?

The Deezer Premium plan is $10.99 per month while the Deezer Family plan is $17.99 per month.

The Deezer Premium Annual plan brings down the monthly subscription cost to $8.24 per month if paid annually. 

Is Deezer better than Spotify?

If high-quality audio is your priority, Deezer might be a better platform for you because it streams Hi-Fi audio at 1411 kbps. Spotify’s audio quality is capped at 320 kbps.

Deezer statistics sources

Conclusion

Is it worth investing in a platform like Deezer? Or should you stick to the more popular streaming platforms? 

Deezer is continuing to grow but it still has a ton of catching up to do. Fans of hi-fi music have a reason to sign up for Deezer. However, the free plan is only available in select countries so most will be unable to see if Deezer is right for them — not unless they pay outright.

If you’re an artist that wants to try a new platform to market your music, you can ask your label if it’s working with Deezer. You might be able to get your music there quite easily if you meet all requirements.

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