22 Spotify Statistics For 2026 (User & Revenue Data)

Interested in a few statistics on the web’s most popular music streaming service?

Spotify dominates the music industry. The Spotify user base is huge, and Spotify Wrapped trends every year it’s released.

In this post, we list general Spotify stats as well as statistics for Spotify users, genres and artists.

General Spotify statistics

1. Spotify’s revenue in 2022 was €11.7 billion

Spotify’s annual report for fiscal year 2022 states the company generated €11,727 million in 2022, or €11.73 billion.

This translates to $12.76 billion based on current currency exchange rates.

Spotify revenue increased by €2.06 billion, or 21%, between 2022 and 2021, in which the company’s total annual revenue was €9.67 billion.

According to the company’s own numbers, Spotify generated €10.25 billion from premium plans and €1.48 billion from ad-supported plans.

Source: 30.5%¹

2. Spotify has a majority 30.5% market share in the music streaming industry

According to Statista’s stats on the world’s leading music streaming services, Spotify has a majority market share of 30.5% in the industry.

That essentially makes Spotify gatekeepers of a significant portion of the music industry.

The runner-ups have much lower market shares: Apple Music at 13.7%, Tencent Music at 13.4% and Amazon Music at 13.3%.

Here’s Statista’s full list of data on music streaming services around the world:

• Spotify – 30.5% market share
• Apple Music – 13.7%
• Tencent Music – 13.4%
• Amazon Music – 13.3%
• YouTube Music – 8.9%
• Netease – 6.1%
• Yandex – 2.2%
• Deezer – 1.5%
• Others – 10.2%

Source: Statista¹

3. Spotify premium accounts for 87% of the company’s annual revenue

According to Spotify’s fiscal reports, the company generated €10.25 billion from Spotify premium users in 2022.

This was 87.38% of the company’s total revenue for 2022, which was €11.73 billion.

The remaining 13% came from free plans in which listening is interrupted by ad breaks. These plans generated €1.48 billion for the company.

This is in spite of Spotify having 295 million ad-supported monthly active users (MAUs) and 205 million premium subscribers in 2022.

In the United States, Spotify subscribers pay $10.99/month for solo plans, $14.99/month for duo plans (for two people who live together) and $16.99/month for family plans (for up to six people who live together).

Students have access to Spotify premium for as low as $5.99/month.

Source: Spotify¹

4. Spotify has over 1 billion downloads on Google Play

According to Google Play’s data, the Spotify app has over 1 billion downloads on Google Play, which means over 1 billion Android devices are using the music streaming service.

The app has a 4.4-star rating out of over 30.2 million reviews and sits in the #32 position of the store’s list of top free apps.

Apple Music and Amazon Music have over 100 million downloads each on Google Play.

Many Android devices can’t uninstall the YouTube Music app. So, although the store says YouTube Music has over 1 billion downloads, there’s no way to tell how many of these were downloaded by the Android operating system.

On the App Store, Spotify has a 4.8-star rating out of over 29 million reviews.

It sits in the #1 position in the App Store under the Music category, three positions above Amazon Music. Apple Music isn’t listed.

The Spotify app is in the 20th position on the store’s list of top free iPhone apps. The only other music app on this list is YouTube Music, which is in the 57th position.

Source: Google Play¹, Google Play², Google Play³, Google Play⁴ Apple¹, Apple², Apple³

5. Spotify.com receives 481.4 million visits per month

According to Similarweb’s data on Spotify, the company’s website receives 481.4 million visits per month.

26.67% of that traffic comes from the United States. Other countries represent 5% of that traffic or less each.

52.99% of the website’s visitors are male while the remaining 47.01% are female.

32.45% of visitors are between the ages of 18 and 24 while 29.32% are 25 to 34.

Source: Similarweb

6. Accounts based in the United States make up 40.15% of Spotify’s revenue

Spotify’s annual report for 2022 revealed that the United States makes up a large majority of the company’s revenue, 40.15% or €4.71 billion of the €11.73 billion they generated in 2022, to be exact.

The United Kingdom accounted for 9.46% or €1.11 billion of the company’s annual revenue.

Other countries accounted for amounts that were far fewer than 10% of the company’s annual revenue.

Source: Spotify¹

Spotify user statistics

7. Spotify receives 574 million monthly active users

According to the company’s quarterly report for Q3 of 2023, Spotify’s monthly active users is 574. 226 million of these users are premium subscribers.

The company earned €3.36 billion in revenue in this quarter, €2.91 billion of which came from Spotify premium subscribers alone.

According to the company’s annual financial report for 2022, the music streaming service had 489 million monthly active users throughout 2022. 205 million were premium subscribers at that time.

Source: Spotify²

8. 87% of consumers in the United States have heard of Spotify

Statista published a survey that included responses from 1,244 individuals aged 18 to 64.

These individuals were asked about their awareness of music streaming services used in the United States.

87% of consumers have heard of Spotify, and another 87% have heard of Pandora, though the latter service has been losing its user base year after year.

Here’s the full list, including which percentage of users have heard of each service:

• Spotify – 87% of consumers in the United States have heard of this service
• Pandora – 87%
• YouTube Music – 83%
• iTunes – 82%
• Amazon Music – 81%
• iHeardRadio – 78%
• Apple Music – 77%
• Sirius XM – 74%
• SoundCloud – 59%
• Napster – 47%
• Tidal – 33%
• Deezer – 26%
• TuneIn – 21%
• eMusic – 16%
• LiveOne – 15%
• Qobuz – 12%

Source: Statista²

9. Spotify users discover new music on the platform 1.9 billion times a day

A “discovery” on Spotify occurs when a user listens to a new track on the platform for the very first time.

Spotify users do this just under 2 billion times a  day.

Source: Spotify³

10. Music fans on Spotify created over 22.5 million Blends on the platform in 2023

Spotify Blends are a special type of playlist users can generate to combine music they listen to with music another user listens to, usually a celebrity.

However, you can also create Blends with people you know personally, especially if you both share a Duo or Family account.

Common songs added to Blended playlists include “See You Again” by Tylor the Creator, “Paint the Town Red” by Doja Cat, “fukumean” by Gunna, “Pink + White” by Frank Ocean and “From the Start” by Laufey.

Source: Spotify⁴

Spotify Artist statistics

11. Taylor Swift was the most-streamed artist on Spotify in 2023, receiving more than 26.1 billion streams

Taylor Swift was Spotify’s top artist in 2023, a year that saw the pop star embark on a stadium tour celebrating her discography, release a taping of that same tour in movie theaters, re-record one of her biggest albums and even become a billionaire.

On Spotify, Taylor Swift received 26.1 billion global streams between January 1 and the end of November.

Her number one song on the platform was “Cruel Summer.”

Other top artists were Bad Bunny, The Weeknd, Drake, Peso Pluma, Feid, Travis Scott and SZA, in that order.

Source: Spotify⁴

12. “Flowers” by Miley Cyrus received 1.6 billion streams on Spotify in 2023

According to Spotify’s own statistics, “Flowers” by Miley Cyrus was the app’s most popular song of 2023.

The song received 1.6 billion streams, more than any other song on the platform.

Other popular songs in 2023 were “Kill Bill” by SZA, “As it Was” by Harry Styles, “Seven (feat. Latto)” by Jung Kook and “Ella Baila Sola” by Eslabon Armado and Peso Pluma.

Source: Spotify⁴

13. Bad Bunny’s album Un Verano Sin Ti was streamed 4.5 billion times in 2023

Un Verano Sin Ti by Bad Bunny was 2023’s most popular album on Spotify.

This album received 4.5 billion streams.

Other popular albums were Midnights by Taylor Swift, SOS by SZA, Starboy by The Weeknd and Mañana Será Bonito by Karol G.

Source: Spotify⁴

14. Streams of Rihanna’s music increased by 640% following the artist’s Super Bowl halftime performance

Rihanna performed the halftime show for Super Bowl LVII of the US-based National Football League.

Shortly after, the pop star saw a 640% increase in streams of her music on Spotify in spite of her releasing one song (and featuring on another) since her hiatus, which began in 2018.

These songs stood out for viewers:

• “Bitch Better Have My Money” – 2,600% increase in streams after Super Bowl LVII
• “Diamonds” – 1,400% increase
• “Rude Boy” – 1,170% increase
• “We Found Love” – 1,160% increase