38 Pandora Music Statistics For 2024 – Users, Growth, Revenue

Is Pandora still a force to reckon with in the music industry? Or is it time to search for other streaming options?

If you’re looking to sell your music online, then you’ll need to gain exposure wherever you can. And while the whole music industry is looking at the bigger music streaming platforms like Spotify and Apple Music, many forget that there are plenty of Pandora listeners out there that want access to great music.

So should you or your label upload music to Pandora? What does the latest Pandora statistics have to say?

Let’s take a look.

Pandora music user statistics

Pandora stats reveal that the average Pandora user still enjoys using the platform. Pandora demographics show that its user engagement mainly comes from people in their mid-20s to mid-30s.

Here are more interesting Pandora user statistics that’ll give you an idea of how many people still use Pandora.

How many users does Pandora have according to the most recent data?

As of Q2 2022, Pandora has 50.5 million monthly active users.

Source: SiriusXM Q2 2022 Quarterly Report

How many self-pay subscribers does Pandora have as of Q2 2022?

Pandora has a total of 6.3 million self-pay subscribers as of Q2 2022.

Source: SiriusXM Q2 2022 Quarterly Report

How popular is Pandora in the United States?

In total, 38% of digital music users in the United States say that they like Pandora. However, among the 89% of users who are familiar with Pandora, 43% said they like the brand.

Source: Statista

What are the most popular songs of the decade (2010-2019) on Pandora?

The most popular songs of the decade (2010 to 2019) on Pandora include Earned It by The Weeknd, Someone Like You by Adele, See You Again by Wiz Khalifa, The Motto by Drake, and Thinking Out Loud by Ed Sheeran. 

The list also includes A Thousand Years by Christina Perri, When I Was Your Man by Bruno Mars, Counting Stars by One Republic, and Stay With Me by Sam Smith.

Source: Cheat Sheet

What were the top songs on Pandora in 2020?

The top song on Pandora in 2020 was WAP by Megan Thee Stallion. Rounding up the top five are The Box by Roddy Ricch, Laugh Now Cry Later by Drake, Savage by Megan Thee Stallion, and Rockstar by DaBaby.

Source: Respect

How many Pandora users are between 25 and 34 years old?

28% of Pandora users are between 25 and 34 years old.

Source: Statista

Pandora music growth statistics

While there are still plenty of users, Pandora’s growth seems to be losing steam. There are still millions of music and podcast listeners on Pandora but the numbers aren’t as big as they used to be.

Do digital music users in the United States know what Pandora is?

Brand awareness for Pandora is at 89% among digital music users in the United States.

Source: Statista

How many monthly active users does Pandora have as of Q1 2022?

Pandora has 50.6 million monthly active users as of Q1 of 2022. This is down from the previous year.

Source: SiriusXM Q1 2022 Quarterly Report

How many monthly active users did Pandora have in Q1 2021?

Pandora had 55.9 million monthly active users in Q1 of 2021. 

Source: SiriusXM Q1 2022 Quarterly Report

How many self-pay subscribers did Pandora gain in Q1 2022?

Pandora gained 4,000 self-pay subscribers to Pandora Plus and Pandora Premium in Q1 of 2022.

Source: SiriusXM Q1 2022 Quarterly Report

What are Pandora’s total ad-supported listener hours in Q2 2022?

Pandora’s total ad-supported listener hours were 2.84 billion in Q2 of 2022. This is down from listener hours from the same period the previous year. 

Source: SiriusXM Q2 2022 Quarterly Report

What are Pandora’s total ad-supported listener hours in Q2 2021?

Pandora’s total ad-supported listener hours were 3.03 billion in Q2 of 2021. 

Source: SiriusXM Q2 2022 Quarterly Report

Does Pandora have podcasts?

Pandora has thousands of shows with over 600,000 episodes that span multiple genres including true crime, comedy, and sports. 

Source: Business Insider

Have the monthly active Pandora users changed over the years?

Pandora reached its peak in Q4 2014 where there were 81.5 million monthly active users.

It maintained an active user base of over 78.1 million up until Q4 2016, since then the streaming service has been in decline each year.

As of Q2 2021 its monthly users had dropped down to 55.14 million.

Source: Statista

Pandora music revenue statistics

Is Pandora making money? Yes, it is. Pandora revenue statistics show that the company is earning hundreds of millions per quarter. And most of Pandora’s revenue comes from the United States and the United Kingdom.

Here’s a closer look at Pandora’s earnings per quarter.

Note: We also have statistics for Spotify, Apple Music, Amazon Music, Deezer, and YouTube that you might want to check out.

How much revenue does Pandora generate in Q1 2022?

Pandora generated advertising revenue of $336 million in Q1 of 2022. That’s an 8% increase year-over-year.

Source: SiriusXM Q1 2022 Quarterly Report

How much revenue does Pandora generate in Q2 2022?

Pandora generated advertising revenue of $403 million in Q2 of 2022. That’s a 5% increase year-over-year.

Source: SiriusXM Q2 2022 Quarterly Report

How many music streams will it take for an artist to earn a dollar on Pandora?

Visual Capitalist estimates that it will take an artist 752 song streams to earn $1 on Pandora based on the data it collected.

Source: Visual Capitalist

What countries does Pandora get most of its revenue from?

30% of Pandora’s annual revenue comes from the United States, the highest globally.

14% of Pandora’s annual revenue comes from the United Kingdom, the second highest.

The lowest revenue generator is Denmark with only 0.16%.

China, France, Australia and Germany tie with 5% each.

Source: Statista

Pandora music market share statistics

Unfortunately, Pandora market share stats don’t look so good. Other streaming services dominated the music industry. It appears that Pandora is barely hanging on.

What is Pandora’s market share?

Pandora has a 1% share of the music streaming market.

Source: Midia Research

How does this compare to other global music streaming services?

Spotify has the biggest global market share with 32%. This is approximately a difference of over 120 million subscribers.

The second highest music streaming service is Apple Music with 18%. This amounts to a difference of over 65 million in terms of global subscribers.

Source: Midia Research

Pandora music statistics sources

Conclusion

While Pandora might not be as popular as it once was, there are still millions of monthly active users on the platform. It’s worth having a presence on Pandora for that reason alone.

And it’s still worth using Pandora playlists as a way to promote your music.

Related reading:

• 46 Latest Music Streaming Statistics (Usage + Revenue Data)